CONNECTING UNIQUE
MANAGERS WITH
THOUGHTFUL INVESTORS
Experienced
The founder brings over 25 years of institutional capital raising experience across numerous strategies and a range of market environments to every engagement.
Thoughtful
While many aspects of a successful fund-raise are common, every situation is unique, and Albright takes a thoughtful approach to each engagement.
Focused
Albright works with just a few managers at a time, allowing us to provide our clients with a focused and tailored capital-raising effort.
About
Albright Advisory Group was founded by Chris Hannon and provides outsourced marketing and and consulting services to select investment managers seeking institutional capital. We focus on newly established and niche investment funds, as well as non-US managers seeking US assistance.
Albright's services focus on developing and executing targeted sales and marketing programs that present our managers in a differentiated and compelling manner. We work in conjunction with, or in place of, a manager's in-house marketing and business development teams providing our clients with a high degree of flexibility as they seek to grow their businesses.
The firm takes its name from the Albright Knot, a versatile fishing knot uniquely effective at connecting lines of different diameters or materials. It is commonly used to join various diameter lines and leaders used in fly fishing. This knot is a metaphor for our goal of connecting smaller or lesser-known managers with institutional investors; Albright Advisory Group seeks to be that connection.
ALBRIGHT KNOT
Our Founder & CEO
Chris is a 25-year veteran of the asset management business, having served as a senior coverage officer, team leader, and head of marketing during his career. He has helped firms grow and diversify their client base, launch new strategies, and improve client communication. Chris has represented a broad range of traditional and alternative strategies, including numerous hedge funds and private market offerings.
Chris has been involved in every aspect of marketing and client development across his career, including sales and sales management, marketing strategy, product development, and public relations. His relationships span pension funds, endowments and foundations, insurers, wealth platforms, family offices, and consultants. Chris brings this experience and insight to every Albright engagement.
Before founding Albright Advisory Group, Chris served as Head of Distribution for SG Capital, an equity long/short manager. Prior to that, he was Head of US Institutional Marketing and Investor Relations for Lombard Odier Investment Managers and its hedge funds group, 1798 Global Funds. Chris also held senior coverage and leadership positions at GAM USA, Gartmore Group, Bear Stearns Asset Management, and Hyperion Capital. He began his professional career in management consulting, working as a valuation analyst with Arthur D. Little. Chris earned a BS from the University of Rhode Island and an MBA from the University of Connecticut.
We employ a holistic approach to the capital raising process—
it’s more than a Rolodex.
Adding Value
Raising institutional capital continues to be a demanding exercise for many fund managers. The combination of numerous competitors, continued consolidation in the consulting industry, and a world where social distancing has altered how we work has made for a challenging set-up. While larger funds can counter this with well-established brands and large client development teams, smaller managers lack such assets. Our mission at Albright Advisory Group is to level the playing field by providing specialty and newly established funds with the vision, insight, and access to allocators that only experienced senior-level leadership can provide.
Strong performance alone is not enough for a manager to successfully grow their franchise. Marketing and sales campaigns that effectively differentiate firms, communicate the process, and explain the drivers of investment performance are essential to this effort. Further, these campaigns must be led by experienced professionals who can break through the noise and clutter that regularly confronts allocators. Albright's approach incorporates all these elements to effectively engage institutional investors on our clients' behalf.