Our Services

Albright Advisory Group provides fund-raising and consulting services to select investment managers seeking institutional capital. Our efforts are focused on specialty or newly established managers, as well as non-US managers seeking US distribution assistance. The objective across all our engagements is to develop and then execute a focused and comprehensive marketing and sales effort that presents our managers in a differentiated and compelling manner. We work in conjunction with, or in lieu of, a manager’s in-house marketing and business development teams providing our clients with a high degree of flexibility as they seek to grow their businesses.

While our emphasis is ultimately on capital growth and retention, we believe proper messaging and positioning are key elements in this effort. As such, our services include active engagement with the investment staff, in-depth review and analysis of all existing materials and messaging, the development of any new collateral, and an assessment of the competitive landscape. Our marketing-focused consulting services are also offered on a stand-alone basis.

Our Foundation

Chris Hannon has over 25 years’ experience in institutional marketing and fundraising. Over his career, he has raised assets for a range of hedge fund, private capital, and traditional investment strategies. Chris’ institutional relationships span public and private pensions, endowments and foundations, insurance companies, multi-family offices, and the consultants and gatekeepers that advise such institutions. He has worked on new launches, turnarounds and relaunches, as well as established funds looking to diversify or expand their client base. Prior to founding Albright Advisory in 2020, Chris led the business development effort for several alternatives-focused investment managers. Most recently, he served as head of distribution for SG Capital Management, an equity long short manager, and before that he was Head of US Distribution for Lombard Odier Investment Managers and its hedge funds group, 1798 Global Funds. Prior to this, Chris held senior coverage and leadership positions at GAM USA, Gartmore Group, Bear Stearns Asset Management and Hyperion Capital. He began his professional career in management consulting, working as a valuation analyst with Arthur D. Little. Chris earned an MBA from the University of Connecticut and has a BS from the University of Rhode Island.